Update: 13.02.2024

Last week: 5 week 2024 (29.01.2024 - 04.02.2024)

Last full month: January 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 691 4.5% 42.7% 1 1 046 301 2.6% 79.4% 0.8 2.1%
MoM 6 831 23.9% 41.0% 7.5 4 298 274 25.2% 78.3% 5.9 1.1%
YTD 7 786 -18.6% 41.2% -9.8 4 889 064 11.8% 78.4% -2.1 0.8%
MAT 71 639 -31.1% 38.8% -13.5 40 204 767 -17.7% 75.1% -6.2 -7.1%
KAPSIKAM
WoW 18 316 0.8% 2.8% 0 11 492 768 1.3% 4.0% 0 1.9%
MoM 79 634 -16.5% 2.9% -0.2 49 313 502 -11.5% 4.1% -0.1 -11.7%
YTD 90 047 -0.1% 2.9% -0.1 55 846 961 56.1% 4.1% 1 4.8%
MAT 870 552 -14.8% 2.4% -0.4 431 277 055 3.9% 3.0% 0.1 -0.4%
MILDRONATE
WoW 52 709 3.7% 12.6% 0.1 49 797 428 3.1% 15.6% 0.1 5.3%
MoM 203 979 -13.0% 12.3% -0.5 192 309 932 -9.7% 15.1% -0.6 -10.3%
YTD 233 914 -9.1% 8.6% -1.1 220 598 145 20.5% 10.8% -0.7 2.0%
MAT 2 829 763 -31.8% 9.7% -3 2 243 778 597 -16.2% 11.5% -2.4 -10.7%
SULFARGIN
WoW 1 967 -13.1% 0.5% -0.1 1 379 266 -11.3% 0.9% -0.1 1.7%
MoM 9 424 -6.2% 0.6% 0 6 473 150 -2.0% 1.0% 0 -4.1%
YTD 10 557 4.7% 0.6% -0.1 7 270 662 32.6% 0.9% 0 21.8%
MAT 128 259 -7.2% 0.7% -0.1 74 254 706 1.8% 1.0% -0.1 5.5%
VIPROSAL
WoW 14 945 1.0% 2.2% 0 8 390 015 -0.1% 2.8% -0.1 1.9%
MoM 65 056 -12.7% 2.3% 0 35 989 869 -4.5% 2.9% 0.1 -11.9%
YTD 73 541 2.4% 2.3% 0 40 749 164 52.9% 2.9% 0.7 4.2%
MAT 814 193 -23.8% 2.2% -0.6 330 239 357 -22.6% 2.2% -0.7 -1.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 7 786 -18.6% 41.2% -9.8 4 889 064 11.8% 78.4% -2.1 0.8%
KAPSIKAM 90 047 -0.1% 2.9% -0.1 55 846 961 56.1% 4.1% 1 4.8%
MILDRONATE 233 914 -9.1% 8.6% -1.1 220 598 145 20.5% 10.8% -0.7 2.0%
SULFARGIN 10 557 4.7% 0.6% -0.1 7 270 662 32.6% 0.9% 0 21.8%
VIPROSAL 73 541 2.4% 2.3% 0 40 749 164 52.9% 2.9% 0.7 4.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 71 639 -31.1% 38.8% -13.5 40 204 767 -17.7% 75.1% -6.2 -7.1%
KAPSIKAM 870 552 -14.8% 2.4% -0.4 431 277 055 3.9% 3.0% 0.1 -0.4%
MILDRONATE 2 829 763 -31.8% 9.7% -3 2 243 778 597 -16.2% 11.5% -2.4 -10.7%
SULFARGIN 128 259 -7.2% 0.7% -0.1 74 254 706 1.8% 1.0% -0.1 5.5%
VIPROSAL 814 193 -23.8% 2.2% -0.6 330 239 357 -22.6% 2.2% -0.7 -1.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 691 4.5% 42.7% 1 1 046 301 2.6% 79.4% 0.8 2.1%
KAPSIKAM 18 316 0.8% 2.8% 0 11 492 768 1.3% 4.0% 0 1.9%
MILDRONATE 52 709 3.7% 12.6% 0.1 49 797 428 3.1% 15.6% 0.1 5.3%
SULFARGIN 1 967 -13.1% 0.5% -0.1 1 379 266 -11.3% 0.9% -0.1 1.7%
VIPROSAL 14 945 1.0% 2.2% 0 8 390 015 -0.1% 2.8% -0.1 1.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 831 23.9% 41.0% 7.5 4 298 274 25.2% 78.3% 5.9 1.1%
KAPSIKAM 79 634 -16.5% 2.9% -0.2 49 313 502 -11.5% 4.1% -0.1 -11.7%
MILDRONATE 203 979 -13.0% 12.3% -0.5 192 309 932 -9.7% 15.1% -0.6 -10.3%
SULFARGIN 9 424 -6.2% 0.6% 0 6 473 150 -2.0% 1.0% 0 -4.1%
VIPROSAL 65 056 -12.7% 2.3% 0 35 989 869 -4.5% 2.9% 0.1 -11.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs